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SBS — Special Broadcasting Service
I tracked $230M/yr in spending by SBS — Special Broadcasting Service. Here's what the data shows. ROI Grade: C.
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$230M multicultural broadcaster. Weekly reach below target. Significant proportion of budget now commercial content. Public mandate partly diluted.
Annual Budget
$230M
Prior year: $230M (0%)
Headcount
1,400 staff
$164K per employee
Budget Trend
→ Budget Flat
Performance Targets vs Actuals
Target
Reach 2.5 million multicultural Australians weekly
Actual
Reached 2.1 million multicultural Australians weekly (2023–24 Annual Report)
Source: SBS 2023–24 Annual Report. Multicultural audience measure.