Help me keep the pressure on SBS — Special Broadcasting Service
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What I found on this entity
$230M multicultural broadcaster. Weekly reach below target. Significant proportion of budget now commercial content. Public mandate partly diluted.
Annual Budget
$230M
Prior year: $230M (0%)
Headcount
1,400 staff
$164K per employee
Budget Trend
→ Budget Flat
Portfolio
Communications
Performance Targets vs Actuals
Target
Reach 2.5 million multicultural Australians weekly
Actual
Reached 2.1 million multicultural Australians weekly (2023–24 Annual Report)
Source: SBS 2023–24 Annual Report. Multicultural audience measure.
My Findings & Evidence1 finding
PBS25 Mar 2025
$37M wasted
$36.8M of your taxes went to SBS while it missed its core multicultural audience target
SBS received $230 million of taxpayer funding in 2025-26 but fell 16% short of its key performance target — reaching only 2.1 million multicultural Australians weekly instead of the 2.5 million target. That 16% shortfall on a $230 million budget means roughly $36.8 million of your money funded a service that didn't deliver on its primary reason for existing. If a private business missed its core customer target by that margin, heads would roll.