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ABC — Australian Broadcasting Corporation
I tracked $880M/yr in spending by ABC — Australian Broadcasting Corporation. Here's what the data shows. ROI Grade: C.
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$880M public broadcaster. Weekly reach below target and declining. Strong news credibility scores partially offset by falling linear TV audiences. Budget flat in real terms.
Annual Budget
$880M
Prior year: $880M (0%)
Headcount
4,300 staff
$205K per employee
Budget Trend
→ Budget Flat
Performance Targets vs Actuals
Target
62% weekly unduplicated reach across all platforms
Actual
58% weekly unduplicated reach (2023–24 Annual Report)
Source: ABC 2023–24 Annual Report. Audience reach: Essential Research/OzTAM.